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UW Distributor
testimonials
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Direct Selling
Over the past decade, a steadily growing
proportion of the UK population have become attracted to the idea of having
their own small business. Not only as an alternative to conventional
employment, coping with early retirement or as a way of supplementing a family
income, but also for the sheer satisfaction of being an entrepreneur and being
rewarded solely on the basis of achievement. This is the demand that Direct
Selling companies aim to satisfy.
The vast majority of manufacturers or
suppliers of consumer goods and services would, were it possible, prefer to
deal directly with their retail customers. This is precisely what Direct
Selling is all about and why it is a growing sector of the home shopping
market, with annual sales exceeding £1.6 billion.
Whilst other sectors such as mail order,
direct mail and the internet also offer the opportunity to make purchases from
the home, Direct Selling companies have a unique advantage. It is the
opportunity to give customers the chance to talk to someone who represents the
company, knows about the products on offer and, very often, someone who uses
the products themselves.
A personal recommendation from a satisfied
customer is a powerful endorsement. With most Direct Selling businesses it is
also possible to see, touch and sometimes even try out the product before
deciding to buy - all with the added bonus of having the order delivered to the
home.
Probably the greatest benefit of Direct Selling is its
flexibility. Not only are you your own boss, but you choose and work the hours
that suit you - ideal if you have family or other work
commitments.
Direct selling only requires a very modest initial
investment to start your own business - often less than £100. Considering
that the average start up cost for a small UK business working from home is
around £5,000 - the Direct Selling opportunity offers both the personal
satisfaction of creating your own business and a minimal outlay.
Direct
Selling owes its continuing success to the thousands of people of all ages and
in all walks of life who want to be independent or to have a business of their
own.
Direct Selling - Key points to
remember
- Select a business with a product
range that appeals to you and which you consider to be fairly priced. If you
like the product, then you will find it easier to pass that enthusiasm on to
others. It's a more important consideration than any earnings claim.
- Beware of exaggerated earnings
claims. With a sound business, high earnings are possible, but they require
time, hard work and dedication. They are always based on actual direct sales of
products to consumers.
- Good Earning Opportunities in
Direct Selling require only modest investments. Beware of invitations to take a
short cut to a higher appointment by investing large amounts in stock.
- Always ensure that you receive a
proper written contract and that you understand it. If the opportunity includes
the right to recruit others, then check that it complies with the law. DSA
membership is a useful indication of legal compliance.
Further information regarding direct
selling: Direct Selling
Association
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